Boosting Your Online Reputation: Strategies to Obtain Positive Customer Reviews
A few weeks ago we talked about your digital curb appeal and how important it is! Positive resident reviews are an important part of that but how do get them!? You have to ask!
Positive reviews for your community are an insurance policy for your marketing initiatives. This social proof, lets your happy customers do the talking and reduces the risk of making the wrong buying decision for your prospects.
Timing is important. You really want to capitalize on fresh energy and enthusiasm.
When should you ask?
Different times in the leasing process
Before, during, and after events
After solving a difficult situation
After renewals
Upon move out
What should you ask?
MOVING IN:
Was there anything that pleasantly surprised you during the move-in process?
What were you nervous about before choosing XYZ Apartment Community to be your new home?
Is there anything else you’d like to add?
EVENTS:
What do you enjoy about the events that we host? What’s been your favorite so far?
AFTER SOLVING A DIFFICULT SITUATION:
We recently had ___________________ (describe situation) and I know that caused some frustration. Do you feel the situation was handled appropriately and to your satisfaction?
Do you feel you were communicated with in a clear and timely fashion?
What was your experience in coming to a resolution together?
RENEWAL:
Why did you choose to renew?
What has been your experience since living here?
What is your favorite part about your home?
Would you recommend our community?
How should you ask?
Set Up signage at your Front Office with QR codes to make it quick and easy
Send a follow-up email or text message thanking them for their business and kindly requesting their feedback on their experience.
